SUPPORT WRITING GUIDE
How to personalize a Gorgias macro reply
Turn a saved Gorgias macro into a reply that answers the actual question. Includes a worked example and a Vellix wording-review step before sending.
Turn a generic macro into a specific follow-up
Choose the macro for the question being asked now
Read the latest message and the relevant earlier replies. Summarize what has happened and what the customer needs next. Use that summary to choose a saved response.
For the example above: the reset is complete, the indicator is still blinking and the customer needs the next troubleshooting step. Repeating the full reset instructions would miss that request.
Keep the useful parts and remove repetition
Gorgias macros can add saved text to the message composer. Variables can populate customer or ticket details, but the resulting reply still needs to fit the conversation.
Acknowledge any step the customer has already completed. Ask only for information still missing, and explain why it is needed. If the model number is already in the thread, use it instead of asking again.
Check the populated draft and attached actions
Gorgias documents that a missing variable value can become blank. Look for incomplete greetings, missing references and sentences that no longer make sense. Verify important details against the appropriate records.
Review the macro actions shown below the editor before sending. Gorgias documents that unwanted actions can be removed there. A wording edit does not establish that those actions are appropriate.
Sources and editorial note
Examples are fictional. Sources for the platform guidance are linked below.
- Gorgias guidance on applying macros and reviewing actions before sending. Checked 2026-10-19.
- Gorgias documentation on populated macro variables and missing values. Checked 2026-10-19.